Designing a PSA Campaign!

For those of us into social marketing and health outreach a favorite topic of discussion is how to improve public service announcements. We have countless thoughts and opinions on how we would've or could've made an existing campaign better. I've had the opportunity to put my money, well it was grant money, where my mouth is and design a PSA campaign from start to finish.

Each step, from the initial creative brief and informal focus group to the final production is outlined on my sister blog at wrhap.blogspot.com

I may add the lowdown on lessons learned about the challenges I experienced first hand producing a PSA campaign here on my own site...

P. S. We have less than 15 days left in our fundraiser to send the PSA to local stations and pay for track services, so if you're thinking about donating...please do it now at INDIEGOGO.COM/WRHAP